...Wal-Mart is borrowing from President Obama's playbook on optimism with [Wal-Mart's] Vice Chairman Eduardo Castro-Wright saying things like: "During this difficult economic time, we're proud to be able to create quality jobs for thousands of Americans this year."
Inspirational. Makes you want to shop at Wal-Mart, doesn't it? If a company cares enough about America to create jobs in this dismal economic climate, then by golly we should support it.
This well-timed news from Wal-Mart pushes all the right buttons.
It is genius to announce job creation plans ahead of the government report that showed 6.7 million Americans are collecting unemployment checks.
Wal-Mart also trumped today's retail sales reports, giving everyone something else to talk about instead of the fact that it is no longer reporting monthly sales figures.
From a marketing perspective, I have to agree with Mr. Hall. This is genius on Wal-Mart's part.